Setla Films has uploaded the trailer for Chronicles of EMS. The trailer is but a taste of the larger pilot to come in the future. I must say that a trailer like this should have sponsors knocking down the door to get involved.
The filming of “The Project” and the subsequent creation of “Chronicles of EMS” seemed to be a snowball effect which really took on a life of its own. The whirlwind of social media that surrounded the buildup of “The Project” was a marketing wet dream! What a dream to have all of that free publicity, some great industry social media geniuses involved, and more and more people getting on board every minute.
What I really don’t understand is why companies which spend tens of thousands of dollars (probably a lot more) in advertising on industry websites and mags couldn’t come up with a marketing strategy to advertise on Chronicles of EMS. That is just amazing. That being said, they did have some great sponsors most notably Zoll.
I guess it just goes to show that many industry leaders still haven’t wrapped their heads around the capabilities of social media.
If you don’t know…now you know
Also on the FireCritic …
- Is History Being Made? – November 12, 2009
- Your Unofficial Guide to “The Project” – November 7, 2009
- #CoEMS Being a Part of Something New and Refreshing – February 16, 2010
- Announcing Medic 999 as Fire/EMS Blog of the Year 2009 #FCBLOG09 – January 13, 2010
The transition from the Project to the Chronicles of EMS happened really fast … like less than a week. That being said I think in 2010 we will see some significant changes in the EMS/Fire industry in the use of social media and support of social media content creation. One of those trends will be advertisers wanting to wrap their ads around user generated content but not directly participate in supporting the creation of the content. Another trend that will surely come to EMS/Fire soon is asking users to create content about a product and affection for the product in the form of contests … think the Super Bowl ads selected from fans of certain types of chips or vehicles.
Being by and about paramedics makes the Chronicles of EMS very powerful. If it is able to grow into a series and large production maintaining the current authenticity will be a big challenge.
Let's keep and eye on all of this and keep talking about it.
Couldn't agree more…so much potential here!
Couldn't agree more…so much potential here!
Couldn't agree more…so much potential here!