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Owning the Job. Part IV – Misunderstood Requirements

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Read all of the “Owning the Job” articles here

Maybe you have seen these…

Before I get started…here is my disclaimer: I am not affiliated with any of these personally and I am not speaking on their behalf. I am offering my opinion of what they mean to me and sharing that with you in this collection of thoughts. Before you read on, please understand that I appreciate smart aggressive firefighting, it is what I live. I think there are some small things that some firefighters view as others trying to change the way we fight fire…I view them as tools for making us better and understand they must be understood properly and implemented into our game plan. They don’t really make us “safe”, they make us “smarter”. 

Let no man’s ghost return to say, “My training let me down.” — Aaron Heller, Captain, Hamilton Township Fire District 9, New Jersey

I have seen plenty written on these topics, initiatives if you will. I have read, dissected, and think I have a decent understanding of what they are and where they came from.

At the very basic level, most of these came from the loss of a firefighter(s). They have been formulated by best practices, lessons learned, and blood spilled. In fact, they are mostly committee based and I can only imagine the conversations when some of these were nailed down.

I remember the first time I read the “Rules of Engagement”. My thought was something like “You mean to tell me I am expected to go through these 1 at a time when I roll up on a fire…before any action?”. I imagine others might have thought the same thing.

My second thought was…hell, I already do most of that. Then I began reflecting on each rule of engagement. These things are a piece of cake if you are willing to understand them and add them as a tool in the toolbox.

Rules of Engagement for Firefighters (there is a longer section for incident commanders)

1. Size up your tactical area of operation.
2. Determine the occupant survival profile.
3. DO NOT risk your life for lives or property that cannot be saved.
4. Extend LIMITED risk to protect SAVABLE property.
5. Extend VIGILANT and MEASURED risk to protect and rescue SAVABLE lives.
6. Go in together, stay together, come out together.
7. Maintain continuous awareness of your air supply, situation, location and fire conditions.
8. Constantly monitor fireground communications for critical radio reports.
9. You are required to report unsafe practices or conditions that can harm you. Stop, evaluate and decide.
10. You are required to abandon your position and retreat before deteriorating conditions can harm you.
11. Declare a Mayday as soon as you THINK you are in danger.

Hell, it doesn’t get much more basic and clearer than that. As a matter of fact, it is like firefighters wrote it. Why in the World would a firefighter scoff at these? This isn’t asking too much. This guidance could streamline some of the thought processes for firefighters in the heat of the battle.

I fight what you fear

Really? You have a shirt that says “you fight what I fear”? Take it off. Chances are you don’t. Chances are that when confronted with a fire, you fear it too. You should. Fire is dangerous. We do a dangerous job. We aren’t dangerous. We shouldn’t be. The shirt should read “When confronted with what you fear (fire), I take calculated risks to ensure that I save lives and property”.

16 Initiatives

There are some great teachers out there who teach on the basis of content. Then there are others who teach on basis of some $50 words put together to make people think What the F#$% is that? Firefighters are just that…Firefighters. The majority have a high school education. Talk to them in a way they will understand. Make sure it makes sense. The 16 Life Safety Initiatives do just that. Read them here. No, really…read them. Take the time to read them and share them with your guys. Trust me, the minds who put that together weren’t wasting their time. The abbreviated ”cliffs notes” are here. Fire Department members should be using them to guide their focus in planning for the future. We can’t change the past, we can have an effect on the future. They are guidelines.

Did someone say SAFETY again?

Deal with it. Until the end of time, we are going to be pressed to be safe. It is only right. We have a dangerous job. I know that, you know that, THEY know that. Have you ever wondered if pencil pushers are asked to be safe? No, because their mundane jobs aren’t dangerous. We need to get over getting hurt feelings when asked to be safe. We need to understand that being safe is not asking too much.

Whoa…is The Fire Critic bowing down to the Safety Nazi’s? Not a chance.

Don’t get me wrong, some of us can go too far. They are the ones who need to be educated as well. We need to be safe and they need to have an understanding that our jobs are dangerous. Being safe and having a dangerous job are different…and can be accomplished at the same time. That is where we become S.A.F.E. firefighters (to borrow a term from here). Smart Aggressive Fundamental Efficient. It may not encompass everything, but I think it hits the nail on the head pretty well.

Trust me, to ask firefighters to be safe is not the same as asking for a company of yard-breathers. The goal is to go home in the morning…of course without a silhouette of the skyline burning behind us.

What about laying it all on the line?

Ah…here is something that people DO NOT like talking about. What about giving our lives for others. I mean, entering a situation where the outcome might be death. Hell, I don’t know how to explain it (remember, nobody talks about it). This is the stuff of heros. I mean the events that make firefighters call other firefighters heros. Whether the outcome is everyone going home or nobody going home, these are the events who define “Firefighters”.

Like doing a search for a victim in less than plausible conditions, yet where someone might still be viable. Yeah…what the hell does that mean? Hell, I don’t know. Have you ever been to a scripted fire? Yet…have you ever heard of victims being found in a room that could still sustain life, yet all around it looked like the face of hell?

These are the moments when we have to base our decisions on everything we know…and we find out we know more than we thought.

No one was ever called a hero for saving a couch against all odds.

Arm Chair Quarterbacking

We are all guilty of picking apart incidents we weren’t at. I do it. We would have done it better. We would have done it differently. Some organizations were built to dissect actions of others to find issues that might be prevented in the future. Tactical firefighting culture has been improved by dissecting incidents which have effected the fire service. We learn, we adjust, we train, we implement. Think of the Denver drill or other drills similar. The creation of the Rapid Intervention Team is another.

Seat Belt Pledge

Apparatus design will continue to change until we get firefighters using their seat belts. I know…it is difficult putting on your seat belt when gearing up in the back of the rig because every second counts and we have to be in the combat ready position when the driver pulls the air brake. What if you wreck on the way there?

The seat belt pledge means a lot to me. I drive, I am always buckled up. I am a decent driver…but not everyone is. By “not everyone is” I mean the other drivers you pass on your way to a call. I had the scare of my career this last cycle. I thought that a woman and possibly children were about to die because they pulled out in front of us. Luckily, I was able to keep it from happening. Were my guys belted in? I am not sure. I doubt it though. I am working on the seat belt pledge…I am working on our culture in my firehouse.

Are you working on yours?

Owning the Job. Part II – Past, Present, and Future

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Read all of the “Owning the Job” articles here

After writing the first part “PRIDE AND OWNERSHIP. PART I – SELF EVALUATION” I have had a lot of time to think. The eyes are looking this way (this is a good thing). Hopefully, I can pull off what I am hoping to do. I need feedback! I need to know that you are thinking the same things, or different things. I need to know what is working for you, or isn’t working.

One note, While I use “Pride and Ownership” in the title, these articles are about what I took from the class and how I am using what I have learned. There is no official affiliation with Chief Rick Lasky or Pride and Ownership.

Pride and Ownership – Past, Present, and Future…

In order to understand what is missing, we must understand what was here before us. None of this is about placing blame. Do you know your departments history?

As I said in the “self evaluation”, I know our history. I wrote a book about it. Our department was formed from 4 volunteer fire departments (actually there were a couple more, but 4 major players). Volunteers is part of our heritage, but it is more than 100 years removed. Basically, we are a fully paid fire department and have been since 1903 (March 1, 1903 to be exact).

These men were here way before me. Roanoke Firefighters pose in front of their engine...very proud. When was the last time you took a photo of your company in front of your apparatus?

I have pictures of our Firefighters doing everything from building props at our Zoo to collecting money for MDA, from fighting 100 year fires downtown to fighting for our citizens needs.

Our firefighters gave up their vacation to implement the 3rd platoon back in 1972. I cherish the work schedule I have now, and it didn’t cost me a thing.

Our firefighters fought for many of the benefits ALL of our City employees take for granted. I may have had some battles since I have been here, but the ones before me are the ones who fought so hard!

To what do we owe the men who founded our department? The honor, respect, dignity, integrity, pride, tradition, loyalty, and brotherhood that created it? Why am I sitting here almost 125 years after the first fire department in Roanoke was created seeking ways to bring back the best of what it has been? What has been lost? Where can we find it?

This is going to be a long uphill battle…yeah, I am used to that. I don’t like failure, but realize that this thing is bigger than what I am capable of. I need help. Will others get it?

Walk into one of our firehouses and ask them how things are…

You will hear all types of stuff, not much of it will be good. However, I know that each of them loves what they do. They just want it to be better. They want it to be the way it should be. Are they willing to make changes?

Our firefighters don’t believe in our management, our IAFF Local is broke, and our leaders accept mediocrity. Our firefighters are our best asset. You put our guys in front of anything burning and they will put it out. They can figure out and fix anything…except their fading department. What we lack is a blueprint. We have leaders, we have some great leaders. They just aren’t focused on saving our department.

We have had numerous bumps in the road…and championed them with being excellent stewards in our community…in the past. We still have battles, but we don’t champion them with being stewards anymore. We are paycheck collectors through and through.

We have excuses. That is all…excuses why we don’t do this or that, why this is that way, why we aren’t who we should be.

We are not involved. We should be. We should be seen here there and everywhere doing great things.

Hell, even the ones who take the time to lead or try to create change are beat down. I have never understood it.

So where do we go from here?

Unfortunately I do not know. I am going to start with my company. I know of another Brother who did the same in my department. I understand it was well received. That is a great start.

I know it needs to start with me…Whatever I do, I have to start it with me. It isn’t about me, I just have to begin the change within myself to effect change in others.

Wish me luck

What about you? Does any of this hit home with you in your department?

What will you do?

The video below is of Retired Captain Pete Price. He passed away a couple of weeks after I filmed this at one of our retirees breakfasts. He had great stories and shares some of them in the video below. This is some of our history…

Video: Bionic Firefighting Headmounted Display is Being Developed by Tanagram

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Check out this video about a brand new technology being developed by Tanagram Inc. They are developing Headmounted display (HMD) Augmented Reality (AR) technology. Yeah, I know…what the hell does that mean? Watch the video!

In my words: Think of it as fighting fire with the same types of heads up displays you have when you play Modern Warfare. That description probably sucks, watch the video and you will see what I mean. I just wonder how many fires you have to fight before you get to PRESTIGE!

Apparently this has been under development for a little while. Check out Tanagram’s site for more news and videos created last year about the technology. It seems as though we might be a little closer to seeing this stuff be available though.

The big question….will our fire departments be able to afford it?

Maybe they will pick The Fire Critic to do a product review and testing! I can hope, can’t I?

This technology is being developed for the military and public safety in mind.

From their site:

Tanagram, under a grant provided by the Department of Homeland Security (DHS), developed a phase-zero self-contained breathing apparatus (SCBA) enhancement that leverages HMD / AR technology to display critical factors all-the-while not obscuring the firefighter’s field of view. Dubbed Helmet with Embedded Active Display for Emergency Responders or HEADER, our concept vision was researched with participation from the Champaign, IL Fire Department. (We even sent a few people to firefighter training!) In our literature review, we found little research has been done with regards to embedded, mixed media (augmented reality) display technology that focuses on unobtrusiveness and consumer acceptance (our fancy word for user friendly). Because of this we are sharing our work with you in hopes that it sparks a conversation that will be very relevant, very soon.

Also as seen on Firefighter Nation

Best of the Rest – Fires, Stair Climbs, Training, Best of 2011, a Huge FAIL and Much More

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Welcome to a new column here on FireCritic.com. I am shooting for having this column run on Tuesdays each week. If you have something you want to share whether you are a reader or blogger, have a video or photo, or anything else just let me know.

The Best of the Rest is a column featuring other bloggers, videos, news, and information you might have missed over the past week or so. Enjoy!

You can also follow along and connect with The Fire Critic via Facebook, Twitter, Google+, and Youtube.

As seen on FailBlog.com

Addison Fire Protection District – Can this be real? FailBlog.com has this photo of the message board at Addison Fire Protection District Station #3. The message “Better to arrive late than never”..WTF? Who approved this? Maybe the Chief’s message was directed to firefighters and should have read “Better to arrive safe than never”…or maybe it is meant as a message to the citizens and should have been “Call 911 and we will get there whenever we can”.

Daily911Deals.com40% OFF MN8 Foxfire Illuminating and Reflective Helmet Tetrahedrons. EXCLUSIVE NEW PRODUCT! I think they are pretty decent tetrahedrons. Read my review here.

Firehouse Zen- Chief Mick Mayers continues to lay it down in his writings that occasionally have me seeking dictionary.com for a definition. Don’t let that dissuade you from reading though. He offers some great insight to the fire service. Check out: OKAY, IT’S 2012: NOW WHAT? and 2012: “WHAT IF?”.

Statter911.com – Dave offers a video of a house fire in Maryland. This is video posted yesterday of a December 23 fire in Upper Marlboro, Maryland (Prince George’s County) Raw Video: PGFD House Fire in Upper Marlboro. Switch to Defensive Operations

911 Memorial Stairclimbs – The majority of the stair climb events are now affiliated with the National Fallen Firefighters Foundation. One of the original climbs is a bit smaller scale and has a local feel. The Albequrque Stair Climb started in 2003. Read more about it here. If you are looking for a stair climb event check out http://www.9-11stairclimb.com/

Here is a lost photo I just found. This is a picture of Willie and I immediately after climbing 110 floors in Atlanta at FRI for the 9/11 Memorial Stair Climb.

FireGeezer.com - A FIRE LATE SUNDAY NIGHT in a downtown brothel in Mitchell, Australia, is still deemed suspicious by the fire investigators.  The Canberra area business was closed for New Year’s Day, as all the city’s brothels were when smoke was discovered coming from The Gentlemen’s Club on Grimwade Street around 11 pm. http://firegeezer.com/2012/01/02/brothel-fire-suspicious/

The Colorado Firefighter Facebook Page - This page continues to impress me on the sharing of links and information. Check them out here and click “like”!

ELAFFHQ.com – Their latest post “Raise money for a good cause, and get a chance to win a leather helmet” is just that…a chance to win a Phenix Leather Helmet. The chances are $1 a piece and the helmet will be given away once they reach $1000 for the National Firefighters Endowment. Click here to go directly to the donation page. They are currently 1/4 of the way to their goal! The Fire Critic gave $50…If I win the helmet I will give it away to pay it forward!

Fire Service Warrior – This site continues to impress me. The latest post “Brotherhood Insurance: A Pay for What You Get Policy” by Brother Brian Brush is a great post on the Brotherhood of the Fire Service and a must read!

IronFiremen.com – America’s Fire Captain Willie Wines Jr. outdoes everyone on his End of Year Review for 2011. Even though this post probably took three weeks for his little fingers to type, it is well worth a read. See what he has accomplished this past year!

Firefighter Nation – They have the story and the video of a huge fire at a former Illinois factory here.

Happy Medic – The Happy Medic is handing out his “Best of 2011″ awards. Check them out here!

IronsandLadders.com – This blog is great on content. Their latest post “Thru-The-Lock Time Trial (storefront doors)” is just one of many great training videos available.

Brotherhood Instructors – One of the leading privately owned and operated by firefighters instructing team offers “Forcing Doors in Zero Visibility – By Andrew Brassard” Check it out and continue your learning!

FireRescue1.com – They offer this story: Authorities probe fire attacks on 4 NYC sites “Blog post that may be linked to attacks: ‘Throw 10 Molotov cocktails into these mosques and burn them down’” Read it here

I love sushi and I love wasabi. I understand the use of wasabi and how it enhances the flavor with a little spice. I would never eat a spoonful of wasabi. I don’t think this next firefighter ever will…again! He might say this is a near death experience! Maybe this is the new cinnamon dragon challenge!

Crews battle flames and smoke at Westport Presbyterian Church

KANSAS CITY, MO (KCTV) -

As dozens of onlookers packed Westport Road Thursday evening, all they could do is watch as Westport Presbyterian Church burned.

“We were out in Westport and my wife got a message on Facebook saying ‘Westport’s burning,’” Luke Rocha said.

Rocha, like many others, went down to see the flames shooting from the roof of the historic church that stood at Westport and 40th street for more than 100 years.

Video of the fire is here

The Secret List Isn’t Really a Secret At All

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The Secret List is an email list that began in 1998, but has roots even deeper than that. This article is a look into how The Secret List began and what it is all about.

The information below was gathered from a phone interview with Chief Billy Goldfeder and maybe a little bit of research online.

The Secret List or TSL technically began in 1998 as an email back and forth from Chief Billy Goldfeder and many of his friends and other fire service leaders.

However, prior to the email version of TSL, Chief Jack McElfish (currently in Sandy Springs, Georgia), used to mail out information in a manila envelope. The news was stuff he found or that others found and mailed to him. Whether it was written correspondence or copies of articles, the information was sent to several others and the list began growing. Word spread and peoples addresses were added to the list and McElfish made more copies and spent more money on stamps. For you young bucks, google what we used to do prior to email!

Fast forward to 1998, Billy Goldfeder bought his first computer and found the internet. Al Gore’s invention had grown and Goldfeder put it to work. The email version of TSL was born. TSL was the same as before, but now with typed information and links to stories on news sites around the World.

They original email list went to notable fire service leaders and others. The list grew as more found out about the list and asked to be on it.

The name “The Secret List” was originally just a gag among some veteran firefighters

That’s right, the name “The Secret List” originated from a little humor. Not the purpose, the name. People started asking who was on the list and Goldfeder would simply tell them it was a secret…A Secret List…THE Secret List. In order to keep everyone from asking who was on the list, Goldfeder soon began adding “The Secret List” in the subject line along with the subject of each email.

I asked Goldfeder how many people were on the list now and for each of their names and email addresses. Would you believe that he told me it was still a secret! Actually, he told me that it is several hundred thousand direct subscribers in addition to the over 160,000 who read it on Facebook.. This includes members from all over the World including the UK, Canada, Australia, France, the Middle East, and countries ending in “vakia” and “thania”. Many US Soldiers are also members.

You can “like” TSL on Facebook.com as well!

So what is The Secret List exactly?

TSL is based on firefighter survival. It is mission focused. It isn’t the latest news and politics, however some are included because some politics ARE about firefighter survival.

Ever since it’s inception, TSL has remained on point and focused on firefighter survival. Nothing more and nothing less.

Enter FirefighterCloseCalls.com

Maybe you have heard the name Gordon Graham (GordonGraham.Com). Maybe you haven’t. If you haven’t, you should immediately crawl out from under that rock in which you live.

Gordon Graham asked Goldfeder about creating a web site to share the information on TSL. The idea was simple, Goldfeder would produce the information and Graham would fund it.

FirefighterCloseCalls.com - The Home of The Secret List was born. The site is advertisement free and not for sale, although it is probably one of the most valuable fire service web sites in existence today. It is ad free because it is mission focused. Goldfeder and Graham do not want any business politics entering into the equation and want to retain the ability to say whatever they want whenever they want to say it. They make no money directly from the web site.

Read their mission statement here

FirefighterCloseCalls.com has grown since its inception.

The site is led by:

  • Retired Highway Patrol Commander Gordon Graham J.D.
  • Chief Billy Goldfeder, EFO
  • Chief Forest Reeder
  • Chief Brian P. Kazmierzak, EFO
  • Chief Rudy Horist
  • Retired Fire Marshal Ignatius Kapalczynski
  • Retired Chief Chris Shimer
  • Chief Patrick Kenny
  • Director Barry Furey

The site now includes various sections like:

  • The Secret List
  • Close Calls
  • EMS Close Calls
  • Personal Survival
  • Training and Safety
  • Weekly Fire Drills
  • Videos
  • Communications
  • Fire Reports
  • Firefighters Killed at War
  • Non-Traumatic Firefighter Deaths
  • Firefighter Staffing

They even have a “sites we like” section…Maybe I will make the list some day! (cough, cough). Although, Statter isn’t on their either. Just don’t tell Dave that. It would crush him!

The Secret List is sent out when there is important information to share. There is no frequency to their emails. The guys behind the list/site monitor the news 24/7 for information they think should be shared.

One final note is that Goldfeder said that TSL is about giving back to the fire service. You might think of it as paying it forward, Goldfeder says he is blessed with what the fire service has given him and he wants to be able to give back for others to learn. Additionally, he has been in the unique position of being directly involved with numerous LODD’s over the last nearly 40 years as a fireman, company officer, and Chief. From investigations, to working with Chiefs and Locals in preventing recurrences’s as well as losing firefighters he was personally very close to over the years, The site is not about “SAFETY-ING” out the fires service.

Goldfeder further stated:

“Some visitors to the site or readers of TSL think that we are trying to eliminate risk. That’s ridiculous. This is a risky job and some risks must absolutely be taken. Additionally, some LODD”s are not avoidable and those who perform those are as heroic as anyone can get. That’s not the ones we are talking about. We are talking about the unnecessary risks, the ones where firefighters and officers did things that resulted in nothing other than to get themselves hurt or killed…Actions that were predictable from the start and initial and on-going size up. In those cases, the lack of training, leadership, experience, etc. lead to the tragic but unnecessary deaths. Who determines what is an unnecessary LODD? Rad the reports and speak to those who were on scene. The LODD families can often provide some “shut up and listen” insight on how their loved one died and didn’t have to. Our focus is to simply help firefighters learn from some bad stuff, close calls as well as LODD’s – so they just don’t get repeated.”

Oh, and if you ever wondered what “WTF” stood for, I am assured that it means “Well Trained Firefighter”. When I asked him if he was ABSOLUTELY sure it didn’t mean “What The Fuck” his reply was “WTF are you trying to say Rhett?”

Keep up the great work Billy, Gordon, Forest, Brian, Rudy, Ignatius, Chris, and Pat!

If you would like to subscribe to The Secret List via email click here, otherwise click on over to FirefighterCloseCalls.com and check it out!

Social Media in the Fire Service: Catch the Class in New Jersey Soon!

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I will be in New Jersey teaching about Social Media in the Fire Service at the end of the month. Willie Wines Jr. will be traveling with me, but he will only make it to the second class. He will be in New York City with Zach Green of MN8 Products (Foxfire) hanging out with some of the guys/gals from the FDNY. I will rendezvous with them in NYC in the evenings.
 
My goal with these classes are to make them as interactive as possible. I enjoy questions and helping others understand social media and what it can do for them and their companies, departments, organizations, and even personal networking!
 
There is still room in the classes if you want to attend.
To register:

Registration is through myNewJersey, the state’s website.  The registration instructions are on page3 of the Fall 2011 Course Brochure. Here is a link to the brochure:

http://www.keanfiresafety.com/PDFs/Fall2011CourseBook.pdf

 If you are from out of State, you might be able to skip the online registration. Contact me and I will put you in touch with them.

Here are the places and times I will be teaching. The actual name of the class is “Social Media: Fire Service’s Next Biggest Innovation”.

Rhett Fleitz teaching social media at FDIC 2011

Thursday, October 27, 2011 at 8am
Morris County Firefighter and Police Training Academy
500 West Hanover Ave
Parsippany, NJ 07950

 
And
 
Friday, October 28, 2011 at 8am
Burlington County Emergency Services Training Center
53 Academy Dr
Westampton (Mt Holly), NJ 08060 
 
The class focuses on getting started as well as how to utilize social media. I will also be focusing on what not to do with social media and how to keep from making some mistakes others have made.
 
Willie and I will be making a cannonball run up and back, but might have some time to stop in to some Fire Departments if you want to meet up.

Top Ten Advertising and Marketing Ideas for Fire, EMS, and Police Markets

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This advertising and marketing advice is applicable to businesses, products, departments, start-ups, establishing  a name for themselves or their brand, or continuing to saturate the market with their brand name. Whether you are big or small, there is something out there for you.

The question isn’t whether to advertise or not, it is when and how you will advertise. How else are people supposed to know who you are?

I have seen many companies spend a ton of money on advertising and marketing campaigns. Some of those campaigns have paid out in huge dividends, but others have wasted money on campaigns that missed the mark. I have also been a part of creating creative campaigns for my brands that have been on a shoe-string budget.

Below are what I feel are the top ten advertising and marketing ideas for products in the firefighting, emergency medical services, and law enforcement fields. Consider these ideas, and that an actual “campaign” might involve one or more of these ideas implemented concurrently or consecutively to create a buzz about a brand or product.

In viewing these ideas, consider time spent on the idea, money spent on the idea, and the ability to understand and analyize the return on investment (ROI) as well as the ability to view progress of the idea or campaign. The list is in order from 10 to 1, 1 being the best in my eyes based on return of investment and not price-tag.

The scale is $-$$$$. The more the $ symbols the more the cost!

10. Print Advertising

Examples: Fire Engineering, Fire Rescue Magazine, Firehouse Magazine, JEMS, Police Magazine

Some might say it is old fashioned (I am one of them). Does print advertising have a value? YES. However, when compared to new media abilities and ideas, print marketing only provides “potential” reach and does not offer “actual” reach when analysing the value of the campaign once delivered. What I am saying is that when you purchase print marketing, the salesperson can tell you how many magazines will be delivered with your advertisement in it. They cannot tell you how many people will put their hands on it, nor how many times each person will put their hands on it. They also cannot tell you if the reader will actually flip to the page where your ad resides in a publication. Print advertising usually costs a pretty penny when talking about the leading market magazines. Although the less circulated event programs might be cheaper, you have to consider their potential reach. Other print advertising mediums: magazines, newsletters, catalogs, event programs $$$$

9. Facebook Ads

Marketing through facebook ads can serve one of two purposes. You can get traffic to your web site or you can get traffic to your Facebook fan page. Facebook fan pages are a great asset to create conversation between your brand and your fans. You can use your fan page to ask questions, draw attention to your web site, post products, get feedback, and communicate. Facebook ads are not very expensive. You can opt to pay by the impression or by the click. I have used both of these formats and have found them to be well worth the investment for the price. Of course, it is all about the image you use for your ad! You can control the demographics of the people the ad will appear in front of as well as the keywords that your ad will show on pages of (types of pages and users). $$

8. Online advertising on leading market web sites

Examples: Firehouse.com, FirefighterNation.com, FireRescue1.com, JEMS.com, PoliceOne.com

Web sites which lead the market in fire, EMS, and police substantiate their existence with advertising. It is what pays the bills. Many of these sites have accompanying print magazines, however they are run by separate teams…yes even the advertising team. Every one of these web sites offers many different types of online advertising like ad banners, text links, product articles, and newsletter advertising. Most also incorporate advertising on their Facebook fan pages as well. Advertising with the conglomerates can be costly, but they have the a lot of reach. A huge benefit of online advertising with these web sites is the ability to track click-throughs, impressions, and  conversions. These sites are National or even International in reach with readers all over the World. Don’t let that dissuade you if you are looking for advertising in a specific region, State, or even Country though. Most of these web sites should have the ability to run ads for users from areas you want to reach. $$$

7. Link advertising

Basically, we are talking about a text link on other web sites. Typically, this will mean in an article, post, or links page or sidebar. The easiest way to get this done is to trade links. Put up a link to other sites and then email them and ask for a reciprocal link. If you don’t have a links page, or want to increase the chances of having that text link appear on other sites, you could offer some money to have your link appear. The price for the link will depend on the popularity of the page you are trying to get a link on. Free to $ 

6. Online advertising in market blogs (individual blogs)

Examples: STATter911.com, IronFiremen.com, FireCritic.com, HappyMedic.com, MotorCopblog.com

This is where I think more and more companies should be looking to advertise and connect. The reason is because companies can connect with individual bloggers and web site administrators forming a relationship. It is more feasible to formulate a campaign that hits directly what you want. Whether you want an ad banner, text ad, article written about your product, or something else you can speak with the writer directly and ask for what you want. Be aware though, most bloggers will entertain writing an article about a product they DO NOT want to be told what to say. You have to realize that the bloggers/writers have an image to uphold. They do not want to be viewed as a sell out especially if they do not like your product. Start off with advertising on their site and ask to speak in the future about an article maybe. These bloggers have very low overhead, but like to make some money along the way. Most bloggers aren’t going to know their exact value when it comes to advertising. Be sure to check them out on Alexa or Compete.com to see what their traffic is. $

5. Product Reviews

Examples: FireCritic.com Reviews, Fire Rescue Magazine Gear Tests

Product reviews offer companies the ability to put a product in a writers hands and see what they think about it. If you have a great product, you have nothing to worry about. The review might bring up conversation about the product and feedback on it as well. Currently there aren’t many sources for product reviews. In all honesty (maybe a little bias), FireCritic.com offers probably the best market for product reviews for fire and EMS products. Many of the print magazines offer gear tests or product reviews, but I am unsure of the cost. Some of them might be syndicated on the accompanying web site for the printed magazine. Probably the easiest way to get a product reviewed is by contacting a reputable blogger in your market. Most bloggers will do a product review with the understanding that the blogger will get to keep the product once the review is completed. The bigger sites probably offer gear tests or product reviews as part of an advertising campaign and will cost money. In the future, the reviews at FireCritic.com will be available on a larger market with other bloggers involved. To view information on product reviews as well as past reviews right here on FireCritic.com click here. Free to $$ (depending on cost of product reviewed)

4. Marketing through Collective Buying web sites

Examples: Daily911Deals.com and Deals.FireRescue1.com

These types of web sites are new to the realm of public safety. They offer no up front cost marketing and target the markets in which the deals (products) are offered. The deals are offered in limited time and quantity. The deals are designed to attract new customers, referrals, and market the brand. The deals are shared among others via social media. Businesses control the terms, quantity, and price of the deals. While this is new to the fire, EMS, and police markets, it is a HUGE market outside and was made popular by companies like Groupon and Living Social. As the trend continues, the benefits of using collective buying sites will increase. These sites make money on a percentage of the vouchers sold. Depending on the deal, the company might take a loss on the sale of the product. What it is important to realize is that the marketing reach has a value that the company is not paying for up front. Even if you take a $1 loss per item and sell 100 items to 100 individuals, the marketing campaign only cost $100 and you received 100 new customers, their email addresses, and sold products. That is cheap! $

3. Online Contests

Contests are a great way to increase your reach. Whether it is a twitter contest, Facebook contest, or contest on your web site you can create a buzz around a product. If you plan on running a Facebook contest, sure to research Facebook’s rules for running contests before you dive in though. There are companies available to help you run contests and increase your reach and effectiveness of a contest. Twitter contests revolve around people retweeting and following you to enter. It is a great way to get people to retweet your username and increase followers. I have found twitter contests to drastically increase my number of followers. Sure, some will unfollow you once the contest is over, but not many.   $-$$ depending on the prizes

2. Online advertising in local web sites

Examples: FireNews.net, PhillyFireNews.com, VAFireNews.com

Local could be a City, region, or State. There are many web sites which specialize in information for “local” users. The topics and information is catered to the area in which the web site services. These web sites have smaller reach than National or International web sites. However, this can be very beneficial to certain campaigns because the cost will be lower and the reach is concentrated on certain areas. For instance, if you are a company in Virginia you might want to focus your advertising on users from just that State. VAFireNews.com focuses on news and information for Virginia (call me biased as I also run VAFireNews.com). These sites have lower overhead than the larger conglomerates and are often run by one person or a small team. They can offer lower prices and should because their reach and traffic is not the same as larger web sites.$-$$

1. Online Ad Networks

Examples: Emergency Services Ad Network (ESAN), EMSBlogs.com, PSCLicks.com

These ad networks have a lot of reach depending on the amount of sites their ads appear on. The bonus here is that the ads appear on all kinds of sites. They might include fire, EMS, and police sites. The sites might also include leading market web sites, blogs, forums, and message boards. Be sure and ask where else your ad might be able to be incorporated. ESAN ads appear on some of the best fire and EMS blogs, fire and EMS local web sites, and FirefighterNation.com. I have used advertising on ESAN numerous times and have always been happy with the campaign. EMSBlogs.com offers advertising on their blogs which includes some great EMS blogs. PSClicks.com offers text and banner advertising. $-$$$

Another online ad network worth mentioning is Google Ads.

Google ads are very similar to Facebook Ads. You choose the keywords you want your ad to run with and your ad (either text or banner) will appear on those pages of search terms or other web sites. In order for your ad to appear on a site outside of google search they have to be using google ads on their site. For the money, it is well worth a try, but there are better avenues for ensuring your ads are running on sites related to the content you want your ad showing up on.  $$

Queen City Burns – Monday Morning Shoutout

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This weeks Monday Morning Shoutout goes to Queen City Burns by Taj, a 24 y.o. firefighter in the South (I am not sure if he wants his full name/location posted). Taj is trying to make a difference. He is part of the bloggers trying to make a cultural change in the fire service through writing, training, teaching, and learning. This crowd has actually got me working out half-regularly now and I thank them for the motivation and inspiration!

I see similiarities between Taj and I. I was 24 once. I just hope that his road is a little easier than mine and he makes as much difference as he can in the fire service. We need change…who better to it come from than the younger generation who know what the fire service can be while understanding the foundation that has built the fire service to this point. These are our future leaders.

Taj is inspirational with his posts. He makes you think and he stands by his words.

Queen City Burns BlogFacebook - Twitter

Although I might be the enemy.

Taj does not like the bad stories related to the fire service. He doesn’t think they should be shared, talked about, or given credence. I disagree.

My thoughts…if everyone turned a blind eye to the robbery prank in Macon-Bibb, Georgia, what would be next? If firefighters who don’t know the difference between right and wrong didn’t learn that this was a terrible idea, what would be next? I think these incidents need proper coverage showing the damage it can do to the fire service to prevent it from happening again…or worse.

About Taj:

I’m a 24 year old firefighter. My first due is a mix of poverty stricken ghettos, multi-story commercials, and multi-family dwellings. The purpose of this whole project is to both exercise the mind and the body. Through sharing my ideas and activities, I hope to learn as much as I can from others. On the QCB’s facebook, twitter, and main site, I freely support the writings and broadcasted thoughts I find worthy of discussion and, hopefully, worthy of your time. While we openly discuss problems within the fire service, I hope to at least add suggestions to alleviate them. Website hits do not matter to me. I will not cater to the trash-type broadcasting crowd. I have no interest in discussing blatant mistakes of specific departments nor will I partake in the spreading of their dirty laundry. I will not be a part of something I feel is destroying everything I hope to have a piece in building. There are enough places to find the current “viral video” of firefighters doing stupid things, on and off the fireground. This was not, is not, and will never be one of those places. Some may see this as sweeping it under the rug, I find it to be a mature way of staying out of the drama.

 

Social Media and FireCritic.com…The Big Picture

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This article serves two purposes:

  1. To help the readers understand what information is shared and where it is shared.
  2. To help other bloggers learn how to engage, share, and grow their social media networks.

FireCritic.com is a hybrid blog and social experience. The blog doesn’t quite fit in to a specific category like many other blogs. Other blogs might be lumped into training, news, or personal categories yet the Fire Critic fits all of these. In addition, I pay close attention to my Fire Critic Facebook fan page and Twitter. A lot of the information from the blog is shared on Facebook and Twitter, but there is even more updates on the two than on the blog.

Some people don’t like the moniker “blog” and would rather use the name “web site”. It doesn’t matter to me. To fully understand what the Fire Critic is, you should follow along on Twitter and the Fire Critic Facebook fan page as well. Various readers engage the Fire Critic in different ways. Some twitter followers might not visit FireCritic.com, likewise some Facebook fans might not follow along on Twitter.

Work-flow of FireCritic.com:

  • Blog posts are automatically shared on Twitter (I use twitterfeed.com)
  • Blog posts are manually added to the Fire Critic Facebook fan page. This is not automatic so I can customize the update and control the time of publish on Facebook.
  • Fire Critic Facebook fan page updates are automatically shared on Twitter (through connecting Facebook to Twitter under page settings)

I also have a facebook fan page box on my sidebar of FireCritic.com

Since the Fire Critic Facebook fan page automatically updates to twitter, anytime I add photos, updates, or most anything else it posts to twitter without me having to do a thing. I used to use Networked Blogs App on Facebook, but I would rather do it manually to customize the text and thumbnail. I have found this to be more beneficial than the automatic update via Networked Blogs.

FireCritic.com the Blog

FireCritic.com is a fire service blog. Probably ranked within the top 10 fire service blogs in the U.S., the blog offers news, product reviews, humor, videos, training, and links to other great information on the web. Consider it controlled chaos, I write about whatever comes to mind, whatever stories are going on, and anything else I think up. Many other bloggers have shared information through FireCritic.com and I do not mind sharing information I find useful to my readers. Readers can comment on blog posts and I try to answer any and all questions as well as engage others on the site.

The Fire Critic Facebook Fan Page

The home of  FireCritic.com on Facebook. I share the links to posts on FireCritic.com, engage readers about other news, stories, and information. If I have a story that has a lot of pictures, I will typically add a photo album on Facebook where they can view the complete set of pictures. Others are welcome to post on The Fire Critic Facebook fan page as well. I welcome the conversation and I am always looking for good stuff to read. Currently I have 1505 fans and I hope to increase that number every day!

Fire Critic on Twitter

This is where it can get fun, interesting, and weird. My Twitter @FireCritic account is fairly popular for being in such a small niche. As I said before, my posts on FireCritic.com and my status updates on my Facebook fan page are automatically fed to my Twitter account. Yeah, I know some people just don’t get twitter. I say it is a great tool in connecting with readers. Think of it as texting without having to give out your phone number. I add dozens of stories each day to my Twitter account 24/7 that you won’t see on FireCritic.com or the Fire Critic Facebook fan page. The sharing of information is ideal. Plus, you might be lucky and be following me during one of the few times I drink and tweet (happens a handful of times a year)…things get real interesting then! I monitor twitter off and on throughout the day. Currently I have 2044 followers on twitter. That number fluctuates through the day. Typically in a given week I will gain about 30 new followers and lose up to 10. Losing followers is normal because there are so many people who follow and unfollow just to try to get people to follow them without following back. The easiest way to get me to follow you is by retweeting on of my tweets, mentioning me, or asking me a question. I try to follow anyone who does any of the three of these. The reason is simple. I use Tweetdeck on my computer and they make it easy to follow others so I don’t have to actually log into Twitter to see who is following me.

Google +

I admit that I am a newbie to Google +. I have created a personal account, but I don’t think you can create business accounts yet. I am learning as I go. I think there will be value in Google +, there just isn’t enough for me to spend a lot of time on it yet.

Engaging others is what it is all about. I use other forms of social media too. The ones listed above are the ones I spend the most time on.

What works for you? How can I improve? Do you have any questions?

If you have any questions on how I set up any of the automatic feeds between twitter, facebook, or the blog let me know!

Now hurry up and connect with me on the Fire Critic Facebook fan page and Twitter if you haven’t already!

Turbo Medic EMS Training CD Set 50% OFF at Daily911Deals.com

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Check out the latest deal on Daily911Deals.com. The deal ends soon!

  • (3) CD set “Turbo Medic” (educational materials)
  • PC Textbook Module
  • Exam Module
  • Cardiology Module

For a limited time we are offering the Turbo Medic On Demand CD Modules. These are key content areas of Turbo Medic and while they do not offer everything that you would get as a Premium member. They do offer invaluable and timeless study resources and are a great addition to any EMS library.

Enter to win $250 at Daily911Deals.com

Thats right, you could win $250 just by registering at Daily911Deals.com. NO PURCHASE required to enter the contest. Click here for more information.

AFG Grants Writing 101 – Don’t Let This Free Money Disappear

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The Assistance to Firefighters Grant Program has been extended again to September 23rd. This is the second extension offered this year. From what I am hearing, there have not been an abundance of grant applications this year.

As a fire service, we have a duty to make sure every attempt is made to utilize these grants. If we do not, the funding might not be there next year. Plus, free money? Who doesn’t want that. Maybe you don’t even know where to begin when writing a grant. There are several grant writing firms out there. Some offer customized grant writing, others offer samples of successful grants. What is $50 – $2000 (the higher for custom grant writing) when you could recieve thousands and maybe tens of thousands of dollars in grant money?

Yeah, I said $50. It could be that cheap. Currently, Firehouse Grants  is offering two great deals on Daily911Deals.com. The deals offer twenty one (21) AFG narratives, 3 narratives per topic. The topics are: PPE (structural turnout gear), SCBA, Exhaust Systems, Pumper Apparatus, Radios, Rescue Tools, PPE Washer/Dryers. One of the deals is offering each individual topic (3 narratives) for $59 which is a 40% discount. The other deal offers all 8 topics (21 narratives) for $399 which is a 50% discount.

You can get started now! As soon as you purchase the deal, the narratives will be emailed to you. You don’t have to wait. These deals end soon!

Fire Chiefs and Administrators owe it to their firefighters to apply for these grants.

If you are a firefighter who cares about your department, and have identified a need within your agency, you owe it to your fellow firefighters to forward the above information to your Chiefs. Ensure they are aware of this opportunity.

The Secret List put it so eloquently:

Let’s make this REAL clear: 
THE associations YOU pay dues to such as IAFF, IAFC, NFPA, NVFC and many others have all busted their organizational tails to get and maintain this program.  If we don’t get applications in, the non-supportive politicians will use the lack of applications to cut these programs-leaving our supportive politicians empty handed. Read more

The following is from FEMA:

The U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announces that the Assistance to Firefighters Grant (AFG) application period will be extended for one additional week. The NEW deadline for AFG applications is September 23, 2011 at 5:00 P.M. EST. The earthquake that affected so many communities in the eastern United States, as well as the continued responses related to hurricane Irene, tropical storm Lee and the active wildfires in southwestern United States have had a direct impact on organizations ability to prepare and apply for grant assistance under the AFG program. We hope this extension will provide valuable time required to complete and submit your application.

The AFG Program Help Desk is ready to assist with any questions applicants may have and can be reached by calling 1-866-274-0960 or email at firegrants@dhs.gov.

The current AFG application deadline is September 23rd

Links to more AFG grant information and guidance:

 

Introducing Firefighter Dan…Help Get this Worthy Cause off the Ground

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Your kids have seen Bob the Builder, Handy Manny, and Dora the Explorer. Have they seen Firefighter Dan? You can help make Firefighter Dan the next big thing.

Firefighter Dan was created by volunteer firefighter and educational animator Tim Saguinsin. He is looking to raise funds for Firefighter Dan’s Safety Tips through Kickstarter which is an online community funding platform. The community is based on offering rewards as incentives to give. Firefighter Dan is offering the usual fire paraphernalia postcards, stickers, patches, t-shirts and hats as well as the opportunity to become an animated character in one of the episodes and being listed as an executive producer. 

The campaign has 17 days to go and is in need of additional backing. He is looking to his firefighting community to support his message. $1, $2, $5, whatever… the change in your pocket, the coins in between your couch cushions, whatever you can give would be helpful. Do you really need that 5th Mountain Dew? And then please spread the word about Firefighter Dan to your colleagues. With Kickstarter, if you don’ t reach your goal, you don’t get any of the funding. This endeavor is worth backing.

Here is the fundraising campaign on Kickstarter

Firefighter Dan Web siteYouTube - VimeoFacebook

Firefighter Dan is a link to fire departments and fire prevention for children. Everyone is creating a curriculum for fire safety and using cartoons to try sell it to kids. Firefighter Dan is looking to create a brand to engage children to be confident, active, and helpful members of our community in addition to being safe.

Take a minute to check these sites out. Then give some money for this worthy cause!

Dr. Stefan Svensson Insults America’s Bravest at FRI

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I did not attend the class by Dr. Stefan Svensson at FRI this year or in 2007. My opinion on what I have read, heard of, and discussed are below.

This year, Dr. Stefan Svensson spoke at Fire Rescue International. He did the same thing in 2007. Both times he tore apart his view of the firefighting in the U.S. I say “his view” because if you know anything about firefighting in the United States you know that it is not the same everywhere. I could pick out some huge differences in firefighting just about anywhere I go…differences beyond the obvious like which coast you are on, staffing (# of positions in addition to being staffed or responding from home), and standard operating procedures (SOP’s).

ugh…headache

My very first thought was that maybe firefighting in Sweden is not dangerous. Maybe, they won’t risk anything for anything and that as long as nothing happens to their firefighters then everything is peachy.

Firefighting is dangerous. We can do everything right and we still might die. We can do everything right, and put everything on the line and others may die. Not many people like talking about it, but our job is dangerous and we might lose some firefighters along the way doing our jobs. We understand that. We train, learn, teach, understand, and preplan so that we can minimize that risk…but the risk remains.

The only reason why I am writing this is because I hope that too many people don’t take his opinion the wrong way.

It is irresponsible to compare firefighting in the US to that in Sweden.

He might has well have been comparing the FDNY to a rural volunteer fire department in Montana.

You just can’t compare them.

The only place where this talk might have an application is if he were talking to the International City/County Management Association (ICMA). They wouldn’t have a clue what he was talking about, but at the very worst they may think we need more funding for the deffiencies Dr. Svensson talks about.

In 2007, the article in FireRescue1.com from Svensson’s first speach offers this:

Just one firefighter has died in the Scandinavian country in the past seven years, while the United States already has more than 80 line-of-duty deaths this year alone.

Sweden has about 16,000 firefighters compared to approximately 1.1 million in the United States – but the difference in death rates is marked. 

The article on this years talk can be read here.

I need to see more data on this. More than can be offered in a class at FRI. Details like comparing firefighter death and injury rates, comparing civilian death and injury rates, comparing pre-incident value and dollar loss after fire, building codes, fire codes, building construction, as well as a complete comparison of qualifying criteria which dictate a Line of Duty Death.

I still do not think you can lump all of the fire departments in the United States into one category.

The FireRescue1.com article states (quoting Dr. Svensson):

“I see a very serious lack of knowledge in the U.S. fire service especially when it comes to fires in buildings.

“There seems to be a lack of understanding of what’s going on inside the building and what’s going on outside the building.

“Venting the fire is not always the solution; sometimes it’s the cause of a lot of the problems especially if you don’t have the knowledge.”

HUH? Speak for yourself. You are not talking about my department…not our firefighters. That is where some of this got personal. That the IAFC would allow this guy to come back and give a similar talk to 2007.

I work for a very aggressive fire department, we contain fires to the room of origin or at least the floor of origin a large majority of the time. As for LODD’s, I will not comment. I think it would be irreverant because anything can happen at anytime. I do not want to jinx myself or my brother/sister firefighters. 

Maybe I am missing something. Maybe I don’t have a clue about firefighting at all. Maybe all of the great instructors in the American fire service don’t have a clue and we need a wake up call from a Dr. in Sweden.

I will agree with the Dr. about one of his points though.

He points to health/fitness being an issue in our fire service. I WILL not fall into a trap of grouping firefighters across the US into one category. I will instead look at how so many fire service leaders utilize LODD statistics to point out that too many of our firefighters are dying of cardiovascular issues. I feel as though that this is an issue. It is something we need to continue raising awareness on.

What do you guys think?

Close Call Video: Why We Wear Full Turnout Gear on Car Fires

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Los Angeles Firefighter has close call with explosion at car fire caught on video.

This is why we wear full PPE even on car fires.

I don’t think anything else needs to be said.

Helmet Cam: Firefighter Close Call with Acetylene tank at Building Fire

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Several things caught my eye in this video. Early on in the video, an acetylene tank off gases due to the fire just as firefighters open the door to the building. The firefighters quickly back up and regroup.

This acetylene tank raises the biggest question though. If indeed it only off gased due to the heat and did not rupture, shouldn’t they have trained a hoseline on it to keep it cool. It is obvious that they don’t have enough water for the fire, they could at least keep the tank from rupturing if it hadn’t already.

The Grove Fire Department in Oklahoma battled this fire with other mutual aid departments.

Let’s be clear, these guys didn’t have a chance with the 1 3/4″ line they had in their hand. Our department would have hit this with 2 1/2″ lines and aerial deck guns, although the outcome might have been similar if we showed up with the same amount of fire. The building had fire end to end, it just needed some more oxygen. That being said, we have a municipal water system with hydrants everywhere…they might not. They might have been working off of tank water and water shuttles. It is hard to tell.

I would have picked a solid tip nozzle.

One thing is for sure, they should have opened that door sooner to get to work. After they do, they would have had a better futile effort by keeping the water stream trained on the interior of the structure.

It was a goner, that is for sure. As always, it is hard to determine the capabilities of the fire department and their resources just by one video.

Keep in mind that these questions are for thought provoking conversation.

What we can do is sit back and watch the video and think about how we might have done things in our department. How our resources, manpower, water capabilities, and other contributing factors might have played out if this fire was in our area. That is what these videos are great for.

Video: Ladder Training at Kakaako Station in Honolulu Circa 1930′s

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Check out this training video from back in the day. Firefighters train with wooden ladders in Honolulu.

Black Diamond Footwear X2 Firefighting Boots – Product Review

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Black Diamond X2 Footwear X2 firefighting boots are by far a superb example of what leather fire boots should feel like and look like. These boots are well worth the investment. I have been wearing these boots for 4 months and I must say that I am impressed. Other firefighters have noticed them as well. Many are always asking about the reviews I am doing. They want to know about the decent products out there. The point is that these product reviews are paying off locally as well as globally with the reach of this blog.

You might remember I did a review of the Black Diamond X boot here and here. They took that design and made it even better.

These boots are beyond comfortable. I know that because not only have I been wearing them for 4 months, but I have fought some fire in them and even did a 9/11 Memorial Stair Climb at Firehouse Expo in them.

Web Site - Facebook - Twitter - Youtube

The Black Diamond Footwear X Boot

I don’t take product reviews lightly. I take my time and do it right. My reputation as a reviewer is on the line each time I do a review. I want to make sure I hit the high points and the low points of each product. My intention was to do a video review of these boots but I just couldn’t pull it off.

My first impression of the X2 Boot…

The look – These boots are solid black. They look solid. Just look at the pictures. This is after 4 months of decent use.

The feel - Out of the box, these boots slipped right on. I did not have to wear them around to break them in. I put them right in my gear and got ready for business. They don’t hug your foot, and the 3-point heel locking system holds your foot in place and keeps your foot from slipping around inside. They slipped on and off very easily.

The toe -  The toe on these boots is probably one of the best I have seen yet. They have a molded rubber toe cap that has held up very well so far.

My X2 boots as they sit in my turnout gear.

Best feature – Much like the X boot I think the best feature is the integrated and reinforced pull on system. They also added a lip on the heel to assist in taking them off….great idea!

Worst feature – Made in China… the potential lower cost from outsourcing to China probably means more sales for those who don’t care about where a product is made…but for myself and many others that “Made in USA” might mean the difference between purchasing this boot and another which is made in the United States.

For all of the specifications of the X2 boot check out the spec sheet can here

 

Molded Rubber Toe Cap and Heel for High Abrasion and Ankle Support Guard Protection

Now for the serious stuff…
 
 

 

On the fireground – I caught a pretty decent fire wearing the X2 boot. I didn’t even notice I had them on. You can read about the fire here. I was on the nozzle (that doesn’t happen all the time). It was a hot fire, but then again I don’t know of any fires which aren’t hot. They got some use and were very comfortable.

Walking – I have done plenty of this wearing the boots. On every call for the past 4 months I have worn them. Most notably, I participated in the 9/11 Memorial Stair Climb at

The construction is solid on these boots.

Firehouse Expo wearing the X2 Boots and my full turnout gear. Willie Wines Jr. did the same. You can read about our climb here and here. We walked 110 stories in the X2 Boots and I never thought for a minute about my feet hurting because they did not. Those boots are that comfortable. There were other firefighters wearing running shoes and I cannot imagine their feet were any better off than mine.

Design:

Upper

  • Leather : Firetuff flame retardant waterproof heavyweight leather
  • Fusion fabric : Nomex®/Kevlar®/Taflon® F.P.P.E)

Exclusive calf-fit system allows for extended CALF WIDTH, maximum flexibility, comfort and fit

Lining:

 

  • CROSSTECH® membrane with Omaha lining
  • Kevlar lined for cut protection
  •  

Footbed:

  • Ortholite® 3-density, milti-fit, removable footbed with TPU heel cradle
  • Proprietary rubber comfort cup sole with comfort flex, high abrasion and traction performance

Other notable design specs:

  • Form-fitting shin-guard protector
  • Built-in heel boot jack for easy-off
  • Exclusive calf-fit system allows for extended CALF WIDTH, maximum flexibility, comfort and fit
  • The boots come in one width with removable footbed inserts for those of us with wider feet.

If you don’t take my word for it, check out these other fire service bloggers who have reviewed the Black Diamond Footwear X2 Boot:

Thanks so much for Black Diamond for sending me a pair of boots to review.

The Fire Critic offers product reviews. Please visit this page for details on how to get your product reviewed and what our policy is on reviews.

110 Floors for 343…Never Forget. Honor, Respect, Tradition

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Yesterday in Baltimore at Firehouse Expo, I participated in the 9/11 Memorial Stair Climb.

Honor, Respect, Tradition, and Never Forgetting. Finishing the climb for the 343 was difficult but bearable.

I did it knowing there was water on the 1st, 16th, and 20th floor of the Hilton in Baltimore. I climbed 22 floors 5 times in full turnout gear. I did it with Willie Wines Jr., Kevin Totten, Jody McIntosh, Cory Patton, and Chris King. We did it together.

The difference between us and them was that we did it in honor of them. We did it without an airpack, without fear, without trepidation.

We did it to help others never forget.

They are the 343. 343 members of FDNY who climbed in full turnout gear to fight the fires and rescue the people of the World Trade Centers on September 11th.

They climbed with tools. They climbed knowing that they were in their coffin…a cinder block stairwell. Every floor harder and harder on their knees. Sweating, second thoughts about their calling. Sporting events, school meetings, barbecues, and normal lives left behind because they were there doing it… Never to return to their lives.

On that day, September 11th, they became a statistic.

But not to me. Not to the American Fire Service. Not to the Brotherhood.

And I never forgot. I will never forget. I remember where I was. I was on the job that day…but I was in a safer place, far from Ground Zero.

It is my duty and my conviction as a FIREFIGHTER to never forget.

Yesterday, at the 9/11 Memorial stair climb at Firehouse Expo I climbed for Martin McWilliams of Engine 22…and on that last lap, the last 22 floors I climbed for another fallen brother. Upon the reach of the top of our second to last lap I grabbed for a cup of water. I saw the photo of Raymond York of Engine 285. His picture had fallen off of the member climbing for him. I instantly picked it up and tossed it in my helmet band.

I climbed for those guys…Martin and Raymond…and for their 341 brothers who died on September 11th.

They had it harder than me. My climb pales in comparison to their climb. I will never have a climb as difficult as theirs.

But I climbed. We climbed. 323 people climbed for the fallen. Some of them being friends or relatives of the fallen. We climbed together, in remembrance, in honor, for respect of what they did, part of the tradition, and to NEVER FORGET.

Team 19 before the climb. Cory Patton, Kevin Totten, Jody McIntosh, Willie Wines Jr., Me, and Chris King.

My feelings

During the climb I stayed mostly silent. I focused on what they did and what I was doing for them. I tried to understand what they were going through.

When my calves burned I wondered if they ever felt that.

When I felt like I didn’t have anymore to sweat I wondered if it crossed their mind.

I never felt as though I couldn’t make it and I doubt they ever had a doubt themselves.

If you ever have a chance to participate in a 9/11 Memorial Stair Climb I suggest you do it.

If you don’t think you can complete it call me and I will walk with you.

Do it for the honor of completing the climb for the 343. Do it for the respect you have for the fallen. Do it for the tradition of truly NEVER FORGETTING.

Thanks to ALL of the individuals who made the 9/11 stair climb possible… The Baltimore Inner Harbor Hilton, Baltimore City Fire Department, NFFF, and all who volunteered.

Thank you for giving me the opportunity to pay my respects.

Team 19 after the climb. Kevin Totten, Me, Cory Patton, Chris King, Willie Wines Jr., and Jody McIntosh.

Me and Tommy Warshaw with Willie Wines Jr. before the climb. Tommy was in team 3 and we have known each other for some time through twitter and facebook but met at the climb for the first time.

Custom Firehouse Kitchen Table at #3…Where the Fire Critic Eats!

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I have great news everyone…Roanoke Fire-EMS firehouse #3 has completed their custom kitchen table. We began dreaming up this table about a year and a half ago…and started building it about 9 months ago. (photos by Drew Abel)

Everything changed everyday we came to work…the design and materials we were going to use. Feelings were hurt, rank pulled, and egos crushed. We let it all hang out in the bay at #3 and finally got the job done. There is nothing like a little creativity to bring all the guys together!

View some other customizations we have done at our firehouse here

View some other custom kitchen tables we have had on FireCritic.com here, here,and here.

Ok, the details…

The top

There she is! All 400 lbs. of her (just a guess)

  • Constructed of untreated 4×4′s (pine or douglas fir)
  • They are glued and have 4 threaded rods going through them from side to side
  • The top was sanded by a floor refinisher (Captain Wines hooked us up)
  • The apron of the top is cherry lumber that looked like hell when we got it. It was free from Lucas, but the planer it burned up was not
  • The middle of the apron is purpleheart…a little bit of contrast. We also plugged the screw holes with purpleheart and it really sets it off
  • We stained the entire top with “early American” stain…I think, although it might have been “special walnut”
  • We applied 6 gallons of clear epoxy bartop to the tabletop. Two gallons at a time…$125 for 2 gallons…this hurt the wallet!

Lucas welded "3A 2010" in the leg bracket...we started it last year!

The legs

  • Firefighter David Lucas fabricated the brackets from steel. It is one piece with 4 holes to accept the legs. There is a long stabilization rod between the two sets of leg mounts.
  • The legs are also untreated 4×4′s
  • The two sets of legs are connected with a 4×4 brace that is mortise and tenoned. Great craftsmanship, but you can’t see it!
  • We simply polyurethaned the legs…That’s how we roll!

A #3 coin flush mounted in the side. Notice the purpleheart!

The details

  • We did a cherry inlay of a 3 in the middle of the table. We decided to do this instead of any graphics. While the inlay is not perfect, the table looks great. I am happy with it.
  • We flush mounted one of our station coins in the side of the table right in the purpleheart. It sets it off.
  • Lucas also added “3A 2010″ in the metal on the brackets. We started it last year, and 3A built it entirely.

The cherry inlay is not perfect...but I think it looks better than any graphic

Overall, the table is simplistic. We intended it to be that instead of being over the top or gaudy. In the end, we are happy with the finished product.

It is easily the best looking table in a Roanoke firehouse…although I might be a little biased.

Special thanks to Drew Abel’s patience, David Lucas’s metal working skills and cherry lumber from the barn, Eric Mulford’s help, Captain Craft’s green paint that we promptly painted over, the occasional presence of Jason Gardner, Captain Wines for getting the table sanded, Aaron Murray’s donation, the gift card from Scooter, and some assistance from Captain Weeks when we applied the bartop finish. In addition to all of that, since completion several other guys from #3 have helped reimburse the Bank of Fleitz for paying for this monstrosity.

  • Lumber $240
  • 6 gallons of epoxy bartop $390
  • Planer we burned up $300
  • Miscellaneous purchases $100
  • The look on Captain Weeks face when we told him that ours was 100% built by firefighters in a firehouse and his wasn’t…PRICELESS

Early Video: Anaheim Firefighters Arrive to Well Involved House Fire

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I am not sure when this fire occurred. I looked at the local news in Anaheim and didn’t see anything. It could be a video from earlier this year.

The video captures units arriving, the supply line being laid and then hooked up, and firefighters scrambling to get water on the fire. The person taking the video does a great job of capturing firefighters at work. The firefighters do a great job of getting a knockdown on the fire.

During the 4:00 mark you can see sparks fly presumably from the service line to the house. It is difficult to tell if the exposure has caught fire, but with that amount of fire and the wind, I would imagine it sustained some damage.

This is why we train in getting lines hooked up and on the ground for quick fire attack when we arrive on scene!

Amateur Videographer goes from Videoing to Laughing at Firefighters

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Our jobs are dangerous…we all know that. When we have a fire, people flock to see what is going on. Nowadays, people come prepared with their video capable phones.

Take this video below for instance. This guy starts out his video by saying “Shits Burning Down!”. He then exclaims that the video will be on youtube within 5 minutes.

And then…When a firefighter stumbles, the amateur videographer quickly exclaims that it will also be on Fail Blog…apparently a blog about people who have misfortune or make stupid mistakes.

He continues to make remarks about the firefighter. Luckily it does not get out of hand.

Wait for it at the 1:50 mark.

I typically don’t have a problem about people whipping out their phones. I just make sure they can take pictures of things they don’t need to see. I cannot control them or what they do with it.

As for this guy…I wish he would have just shut his mouth…I don’t mind looking at videos of fires, but play by play from someone who doesn’t have a clue about firefighting is unnecessary and unwelcome.

The fire happened at Dollar Giant in Huntsville, Ontario.

Early Video: House Fire Well Involved Prior to Firefighters Arriving

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Check out this video of a well involved house fire. The video claims that lightining struck a propane grill.

Whatever it was, it took off very fast or the department was that late to arrive.

Big fire like this needs big water!

I am not sure where the fire occurred, any info is helpful!

image from video

Early Video: House Fire With Exposure Involved…Two House Fires?

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I couldn’t find any information on this fire. The video states it happened in hartage. Any info is appreciated.

The question is where do you focus your attack when you arrive? The answer should be simple!

What other considerations are there since you have two houses involved?

Do you treat this as two house fires? Two independent operations? What does your department do?

photo taken from video

Video: How NOT to Conduct a Training Burn

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Jason Thomas over at FirefighterSpot.com found this gem. The original post is here.

The video clip is not long, but shows us how not to conduct a training burn.

Oh how we can count the ways…

First of all, you should not need accelerant to conduct a training burn. Secondly, you should not need to ADD more accelerant to a fire whether it is a training burn or not.

All I can think is that the gear those guys are wearing is ruined. You can’t just crawl through fuel like that and think that it will just wash out.

Twice, the firefighter dumps fuel out of a bucket into the connex storage container.

We have a responsibility to be smarter than this!

One of the firefighters at the end is wearing what seems to be a Fayetteville Fire & Rescue shirt on. I am not sure where that is and I think there are several. My guess is that this video will not stay online long.

Enjoy…and then comment with your feelings!
The video got pulled and put back up…I have embedded it below.

Do You Wear Rubbers?

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I never do…I don’t like the way they feel. You just don’t get the same comfort and dexterity in rubbers.

Rubber boots people…Rubber firefighting bunker boots! Get your heads out of the gutter!

I just got the latest Fire Engineering Magazine and right there smack dab on the cover is a shot of a firefighter wearing rubber bunker boots.

What a shame!

He obviously has never put his foot into a decent pair of leather firefighting boots. Maybe his fire department just doesn’t care about his feet! Once you go leather, you never go back!

To be honest, the shame is the departments who waste their money purchasing rubber “dust collecting” firefighting boots. What a waste of taxpayers dollars that is. When I worked at a previous station, all of our gear racks were in a single row along a wall in the bay. On top of those racks were a row of about 15 pairs of unused rubber firefighting boots. The only time they move is when someone quits or retires…they just grab a pair and turn them in.

My department purchases the rubber boots. ugh…

So far in my career I have owned 2 pairs of Black Diamond, 3 pairs of Pro Warrington, 1 pair of Thorogood’s, and 1 pair of Lion (ALL LEATHER). The pair of rubber boots that my department assigned to me have only been worn once since I graduated from recruit school. I have only completely worn out my first two pairs of boots… both Pro Warrington.

If your department won’t spring for a pair of leather bunker boots for you I suggest that you get them yourself. Put them on your Christmas, Birthday, Fathers Day, Mothers Day lists…They are worth the expense.

The comfort and dexterity that the leather boots offer is much more than the rubber boots offer!

I don’t have any data or statistics to support any of this…however, I have never EVER heard a firefighter say how comfortable a pair of rubber fire boots are!

This is not one of those things that needs explaining, just try it out and thank me later!

The cost? Well lets just say that the cheapest costing leather boots are offered by Thorogood at $214. The cheapest rubber boots are offered by Servus at $107.

So basically, you could say that leather firefighting boots are twice as expensive….but that is comparing apples and oranges.

Here is a rundown of boot manufacturers and range of pricing through The Fire Store as of this writing…Most of the prices below are rounded and were taken from The Fire Store. Prices may change and do not hold me to them exactly!

Lion Marshall 14" Leather Fire Boots

Black Diamond
Leather – $280
Rubber – $127
Check out the review I did on Black Diamond Footwear X boot here. I am currently reviewing the X2 boot now

Lion
Leather – $309 (priced through Galls)
Check out the review I did on Lion’s Marshall 14″ leather firefighting boot

Globe
Leather – $322 – $470 (wide calf)
Rubber – $140 – $192

Thorogood
Leather – $214 – $302

The Black Diamond X2 boot in my pants currently being reviewed.

Pro Warrington
Leather – $228 – $336

Haix
Leather – $309

Servus
Rubber – $107 – $152

Ranger
Rubber – $112 – $227

FireDex
Leather – $245 (on sale now for $221 though)

As you can see below, the leather boots are more expensive…but that is because of the cost of making them, the comfort, and the dexterity they allow.

What is your favorit boot?