Welcome to a new column here on FireCritic.com. I am shooting for having this column run on Tuesdays each week. If you have something you want to share whether you are a reader or blogger, have a video or photo, or anything else just let me know.
The Best of the Rest is a column featuring other bloggers, videos, news, and information you might have missed over the past week or so. Enjoy!
You can also follow along and connect with The Fire Critic via Facebook, Twitter, Google+, and Youtube.
As seen on FailBlog.com
Addison Fire Protection District – Can this be real? FailBlog.com has this photo of the message board at Addison Fire Protection District Station #3. The message “Better to arrive late than never”..WTF? Who approved this? Maybe the Chief’s message was directed to firefighters and should have read “Better to arrive safe than never”…or maybe it is meant as a message to the citizens and should have been “Call 911 and we will get there whenever we can”.
Daily911Deals.com - 40% OFF MN8 Foxfire Illuminating and Reflective Helmet Tetrahedrons. EXCLUSIVE NEW PRODUCT! I think they are pretty decent tetrahedrons. Read my review here.
Firehouse Zen- Chief Mick Mayers continues to lay it down in his writings that occasionally have me seeking dictionary.com for a definition. Don’t let that dissuade you from reading though. He offers some great insight to the fire service. Check out: OKAY, IT’S 2012: NOW WHAT? and 2012: “WHAT IF?”.
Statter911.com – Dave offers a video of a house fire in Maryland. This is video posted yesterday of a December 23 fire in Upper Marlboro, Maryland (Prince George’s County) Raw Video: PGFD House Fire in Upper Marlboro. Switch to Defensive Operations
911 Memorial Stairclimbs – The majority of the stair climb events are now affiliated with the National Fallen Firefighters Foundation. One of the original climbs is a bit smaller scale and has a local feel. The Albequrque Stair Climb started in 2003. Read more about it here. If you are looking for a stair climb event check out http://www.9-11stairclimb.com/
Here is a lost photo I just found. This is a picture of Willie and I immediately after climbing 110 floors in Atlanta at FRI for the 9/11 Memorial Stair Climb.
FireGeezer.com - A FIRE LATE SUNDAY NIGHT in a downtown brothel in Mitchell, Australia, is still deemed suspicious by the fire investigators. The Canberra area business was closed for New Year’s Day, as all the city’s brothels were when smoke was discovered coming from The Gentlemen’s Club on Grimwade Street around 11 pm. http://firegeezer.com/2012/01/02/brothel-fire-suspicious/
The Colorado Firefighter Facebook Page - This page continues to impress me on the sharing of links and information. Check them out here and click “like”!
ELAFFHQ.com – Their latest post “Raise money for a good cause, and get a chance to win a leather helmet” is just that…a chance to win a Phenix Leather Helmet. The chances are $1 a piece and the helmet will be given away once they reach $1000 for the National Firefighters Endowment. Click here to go directly to the donation page. They are currently 1/4 of the way to their goal! The Fire Critic gave $50…If I win the helmet I will give it away to pay it forward!
Fire Service Warrior – This site continues to impress me. The latest post “Brotherhood Insurance: A Pay for What You Get Policy” by Brother Brian Brush is a great post on the Brotherhood of the Fire Service and a must read!
IronFiremen.com – America’s Fire Captain Willie Wines Jr. outdoes everyone on his End of Year Review for 2011. Even though this post probably took three weeks for his little fingers to type, it is well worth a read. See what he has accomplished this past year!
Firefighter Nation – They have the story and the video of a huge fire at a former Illinois factory here.
Happy Medic – The Happy Medic is handing out his “Best of 2011″ awards. Check them out here!
IronsandLadders.com – This blog is great on content. Their latest post “Thru-The-Lock Time Trial (storefront doors)” is just one of many great training videos available.
Brotherhood Instructors – One of the leading privately owned and operated by firefighters instructing team offers “Forcing Doors in Zero Visibility – By Andrew Brassard” Check it out and continue your learning!
FireRescue1.com – They offer this story: Authorities probe fire attacks on 4 NYC sites “Blog post that may be linked to attacks: ‘Throw 10 Molotov cocktails into these mosques and burn them down’” Read it here
I love sushi and I love wasabi. I understand the use of wasabi and how it enhances the flavor with a little spice. I would never eat a spoonful of wasabi. I don’t think this next firefighter ever will…again! He might say this is a near death experience! Maybe this is the new cinnamon dragon challenge!
Crews battle flames and smoke at Westport Presbyterian Church
As dozens of onlookers packed Westport Road Thursday evening, all they could do is watch as Westport Presbyterian Church burned.
“We were out in Westport and my wife got a message on Facebook saying ‘Westport’s burning,’” Luke Rocha said.
Rocha, like many others, went down to see the flames shooting from the roof of the historic church that stood at Westport and 40th street for more than 100 years.
I was hoping to get a few more submissions to this months First Due Blog Carnival. In the end, it took until today for me to sit down and pen my own. Things have been busy, but you don’t need me to tell you that.
Firefighters Enemy – Blog Carnival 5: Minimum Standards?
Firehouse Zen – It’s The Minimum
Unlimited-Unscheduled Hours – We don’t need no Stinking Standards
TNFireNews.com – Minimum Standards for Firefighters
Firefighter Nation – Competent vs. Proficient by Scott Cook
Fire Critic – Minimum Standards for “A person who fights fires”?
Naturally, the larger media companies created blogs. 
Top Ten Marketing Tools for Fire/EMS Blogs and Websites
6 commentsToday, I would like to delve into the top ten tools that webmasters and bloggers can do to market their blog or website. For obvious reasons, websites and blogs want readers. This Top Ten list assumes that you are writing stuff that your audience wants to read, if not try working on that first then revisit my list. Trust me, there are so many more things you can do, some simple and others more difficult to better market your site but these are my top ten. Feel free to leave a comment if you have a question or email me.
Fire Critic side note: this list was created for fire and EMS blogs, however it can be used by just about any webmaster or blogger.
10. A sig (Signature file). A sig file is added to the end of EVERY email you send. Don’t be shy, but be concise. Add your website name, url, and maybe even the banner, but not much more. I have seen signatures that trail on into infinity. I don’t want to see the abbreviation of every credential, certificate, and degree you have in your signature…Nobody cares. If you are important, let other people make that determination on their own. Various email clients offer different ways of adding this. I have yet to do it for my email I use for this site, but do as I say not as I do.
9. Name drop. Whenever possible, talk about other bloggers, blogs, websites, authors and be sure to hyperlink to their site or article you are referring to. You would be surprised at how many people search for certain peoples names. You can get traffic from people searching for those people and your site coming up on the search pages! Trust me. You would not believe how many people come to my site because I spoke about guys like Ray McCormack, Dave Iannone, and Bobby Halton (see I just did it again!). Of course adding in a name like Megan Fox, Pamela Anderson, or Michael Jackson doesn’t hurt either!
8. Search Engine Optimization (SEO). Make every attempt to get every hit you can out of everything you write. This includes the internal code. For example, go to the top line of the browser at firehouse.com (name drop) and look at all the shit they have on there. I guarantee that if you search for any of those terms, they will be in the top of searches. There is a lot more to SEO, but we will start out small.
7. Post on Forums. You can get a lot of traffic by posting on forums. Utilize a name that is very close if not the same to your website/blog. Be sure to offer your link in your profile AND your signature on the forums so people can click right over to your site. However, do not be an ass on the forums…keep that for the lonely guys who post like idiots on The Watchdesk (name drop).
6. Reciprocal Links. Offer and ask for reciprocal links. Whenever someone links to you, link back to them. Whenever you ask for someone to link to your site be sure you have already linked to them. Don’t be a link whore though. If someone wants you to link to their carpetmunching website don’t unless you are running another carpetmunching website.
5. Comment on other blogs. One huge benefit of running a blog is offering the ability for readers to comment. Those comment will create CON-VER-SA-TION and keep readers coming back to read and re-comment. When you read another blog, leave a comment! Trust me, this works. Readers see it and blog authors see it and will visit your site. ALWAYS give your name or PSEUDONYM (like Fire Critic) and a link to your url when prompted. Be sure to offer the ability for readers to be notified when someone leaves a comment after them (I recently added this ability to the Fire Critic Blog).
4. Network. Network using sites like Facebook, Twitter, Firefighter Nation, Jems Connect, LinkedIn, and even Myspace if you are still a teenager. Use these sites to their utmost. With the advent of Mafia Wars and other games like that people are spending more and more time on these sites. Be sure to include your RSS feed so that people can get to your content from these sites! Twitter has become a great tool in networking too! You can even use your twitter account to update your facebook updates now.
3. RSS Feed. You must have an RSS Feed available if you are blogging. More importantly, offer the ability for readers to receive your feed via email. Try Google Feedburner.
2. Create an Image. Create an image for your site. Be sure to have your site name and/or url in the image. The image should easily identify your site much like the scary (boo) skull and fire shroud I picked! Either create one, buy one, or have someone make you one. Be sure to make a banner for your site as well and offer it in various sizes. One more better step is offer the code so that other sites can post your banner without hosting the image themselves. You can view the Fire Critic’s logo and banners here.
1. Get your own domain. Do not settle for a domain that ends in .wordpress.com or .blogspot.com people will never remember your url and might give up thinking about it. Instead of having that trailing url, spend the $10 a year and get your own. You can create a forward to the .blogspot.com url easily. Ultimately, you should get your own domain url AND hosting. This opens so many more options to you as a blogger/webmaster.